Shopping online has never been easier, but what many consumers don’t realize is that platforms like Amazon and Walmart impose hidden costs that ultimately get passed on to them. The Marketplace Tax—not a literal government tax, but a combination of fees marketplaces charge sellers—can inflate product prices without shoppers even knowing. These costs include referral fees, fulfillment fees, and advertising expenses, all of which force retailers to raise prices just to maintain profitability. While marketplaces might seem convenient, the reality is that you’re often paying more than necessary due to these built-in costs.

Retailers who choose not to sell on marketplaces do so to keep prices fair for their customers. By shopping directly with retailers, customers often get better pricing, exclusive deals, and more personalized service. Plus, avoiding the marketplace markup means your money is going toward the product itself rather than funding unnecessary platform fees.

Ultimately, while marketplaces may be a convenient one-stop shop, it’s not always the best deal. The Marketplace Tax quietly drives up prices while reducing transparency in how and why costs are increasing. By shopping directly from brands and independent retailers, you’re making a smarter financial choice while also supporting businesses that don’t have to inflate prices just to survive.